I worked closely with Dinner Service NY on building out the creative direction for their collaboration with Orville Peck. The root of this collaboration stemmed from the Fifth Annual Rodeo happening in Pioneertown California. The color direction inspired by a nod to the nostalgic western neutrals paired with the Orville Peck brights. The graphic direction inspired by the event - each graphic has hidden easter eggs with what makes Pioneertown, The Rodeo & Orville Peck so unique.

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