Twice a year Heydude launches their collegiate collab; Spring & Fall. With this new drop the silhouette was all white - compared to previous launches where the shoes were exploding in school pride coloring. Wanting to focus more into styling while leaning into the ‘super fan’ that exists we landed on monochromatic school coloring from head to toe making the shoes * pop *. The typography was inspired by creating a ‘room’ for our model to be in. Really pushing into the perspective of the typography we created another layer of dynamics and dimension. Leading the concepting, photo direction and design portion…. I oversaw every step of the way to bring this campaign to life.