TJX Giftcards
Art Direction | Illustration | Design Strategy
I was brought on to the TJX team to re-vamp their gift card program across all TJX brands (TJ Maxx, Marshalls, Home Sense, Sierra Trading Post, and Home Goods). Their original program used stock photography and was not own-able to each brand. With my background in illustration & rebranding, I built out a creative direction and strategy for all brands to use moving forward. 6 years later the strategy (and most of my designs) are still going strong.
See below for some of my favorites.
There are probably about 50 more designs I loved that never saw the light of day. I might add them here at one point…. but if you are interested in seeing what didn’t pass the test, reach out.