Role : Creative Direction, Graphic Direction & Illustrator

I was brought onto Liv Outdoor’s team to rebuild their graphic strategy and story telling opportunities for their FW24 season. While consulting for them I was able to redefine their graphic creation process and dig deeper into the why and how…. not what. And when we got to the ‘what’, making sure the graphic is 100% own able to their brand.

Please take a look at the graphic direction and all the graphics that came from that season.