NOBULL CROSSFIT GAMES

LOGO DESIGN | APPAREL GRAPHICS | CUSTOMIZATION SYSTEM

NOBULL became the leading sponsor of the Crossfit Games starting in 2021. Within one week of finding out NOBULL secured the contract I had to create a logo and branding system.

The graphics team was responsible for building out a customization kit for each athlete. This required a system that could work across mens and women’s regardless of what size they needed or how long their name’s, affiliates’s and countries names were. The Crossfit Games brings in over 400 athletes each summer with athletes qualifying two months before hand. It is one of the quickest turn around projects, with no room for error.