Good InTents
Graphic Direction | Color Direction
Illustration | Print Design
Good InTents is an inflatable tent company with a target audience of festival go-er’s who camp. (and one’s who love the ease of inflating a tent, versus ‘setting one up’ ) The owner reached out to me and shared the prints she had in the cue and we both realized GiT has the opportunity to provide a more ‘trippy’ print. Heavily inspired by the cliche waves, smokiness and mushrooms I started sketching and exploring what that could look like.
Although I was a fan leaning heavy into darker colors, we realized that darker colors for a tent retained more/too much heat so we needed to go lighter.
See below for my process and final design.